Have You Reviewed Your Disaster Plan Lately?
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- Category: Business Leadership and Strategy
- Last Updated on 31 October 2012
One of the interesting, but sometimes traumatic, things about the American people is that we tend to be optimistic about our future. When it comes to building a business (yes, we do build it!) and overcoming the daily challenges we face in our lives – this is a strength. But when it comes to planning for and being prepared against potential disasters – it can be one of our most traumatic weaknesses. The tragedy along the New Jersey coast and throughout the Northeastern United States is yet another example. The phrase I hear repeated over and over again on the news is, “I knew it would be bad, but never thought it could be this bad!” Are you, your family, and your business adequately prepared for the “once in a generation” event that may be coming your way?
Overcoming Sales Weaknesses
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- Category: Sales Development
- Last Updated on 11 September 2012
What have you done lately to improve your sales effectiveness? Have you positioned your company to be able to increase sales with existing and new customers in any economy? We meet and work with hundreds of businesses who have been increasing sales by as much as 40% or more annually. They do so by remaining laser-focused on measuring results and improving effectiveness.
The Clear Choice for Business Success in 2012-2013
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- Category: Business Leadership and Strategy
- Last Updated on 24 July 2012
For the second half of 2012, the potential for businesses to gain a competitive advantage may never be greater. With all of the uncertainty being reported due to the coming election, impact of Obama-Care, and threat of one of the largest tax increases ever seen in this country; many small businesses are entirely focused on defensive tactics instead of concentrating on strategies for growth and increased market share.
Creating Effective Job Advertisements
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- Category: Employee Engagement and Recruiting
- Last Updated on 16 May 2012
Online job boards and other advertising media require a “job description” for the position you are listing. However, this term is misleading. The text that should appear should not be the job description that you use internally to define the position; rather it more appropriately should be a “job advertisement.” An effective job advertisement should not merely describe a job to candidates; it should sell the job to them, presenting the most appealing aspects of the job.
Follow these guidelines to create an effective job advertisement:
Where do You Want to Go from Today?
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- Category: Business Leadership and Strategy
- Last Updated on 17 April 2012
Have you reviewed your personal vision lately? Much has changed, is changing, and in this election year hopefully will change! If you haven’t written out your vision for yourself, or if it’s been awhile since you really focused on your vision, now may be a good time to spend a little time on it. We’ve just gotten through the tax season and, hopefully, are breathing sighs of relief. Experience tells me that the best time to think about the future is when we’ve just gotten through a milestone or accomplishment. This is also a good time to think about the “good things” we want to accomplish, especially after going through the Easter and Passover season and while Spring is in the air.
Commitment is Today's Competitive Edge
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- Category: Employee Engagement and Recruiting
- Last Updated on 06 April 2012
We rely on four “core attributes” for determining whether a candidate is made of the “right stuff” to succeed in business. They are desire (passion), outlook (attitude), responsibility (accountability), and commitment. To be clear, all of these attributes are important. The first three, though, are relatively easy to determine during the interview process. Desire and outlook may be gleaned by the manner in which the candidate presents himself or herself during the interview. Responsibility can be determined by asking the right questions about a candidate’s previous work experience. But how do you measure commitment? And why is it today’s competitive edge? First the why, then the how.
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